AI · Agentic Commerce · Website
The Website Isn’t Dying. Its Monopoly Is.
Agentic commerce is changing the role of brand and ecommerce websites. As AI agents increasingly handle product discovery, comparison, and purchasing, the website may no longer control the entire customer journey. Instead, it becomes both a trusted destination for brand depth and the underlying source of product data, commerce capabilities, and customer confidence wherever the journey takes place.
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