Strategy & systems
Clarifying the customer, business, and technology decisions that give complex work a shared direction.
Work / What I do
Ideas become real through the work.
I work across strategy, systems, product, experience, marketing technology, AI, and team leadership. These selected stories show how those disciplines come together in practice.
The shape of the work
What I bring to it.
Product & experience
Connecting research, design, product thinking, experimentation, and delivery around experiences people can actually use.
Marketing technology & AI
Designing platforms, data, automation, and responsible AI into the way teams create, learn, and operate.
Leadership & teams
Building the alignment, operating models, and trust that allow multidisciplinary teams to move together.
Growth & conversion
Measurable commercial results created through product, experience, experimentation, and commerce strategy.
Ecommerce growth
Digital product, experience, experimentation, and commerce strategy across a portfolio influencing more than $500M in annual ecommerce revenue.
Read the story →Conversion at scale
A 70% year-over-year increase in online appointment bookings at Aspen Dental, supporting more than $1B in annual treatment-plan value.
Read the story →Platforms & transformation
Operating models, global teams, shared platforms, and scalable systems built to support complex organizations.
Kaplan digital ecosystem
Enterprise strategy, architecture, CMS, design system, and product ownership for a foundational transformation spanning Kaplan’s digital ecosystem.
Read the story →Transformation at global scale
How I led a global digital organization and operating model spanning North America, EMEA, and APAC for PPG Architectural Coatings.
Read the story →One model, many markets
How that strategy became localized commerce experiences across Comex, Sigma, Ripolin, and other PPG markets.
Read the story →AI strategy & delivery
A practical AI operating model paired with direct evidence of agentic product development in production.
From portfolio to product
How I used an agentic development workflow to build this production digital platform, its custom publishing tools, connected APIs, and human-reviewed AI automation.
Read the story →AI strategy
A practical approach to AI adoption focused on better workflows, stronger customer experiences, faster experimentation, and measurable operating value.
Read the story →New behaviors & channels
Earlier digital experiences that introduced customers to new ways of discovering, evaluating, and buying products.
Color selection, reimagined
An in-store Valspar kiosk at Lowe’s turned the uncertainty of choosing paint into a guided path from color discovery and room visualization to a paint order ready at the desk.
Read the story →Recharge Your Yard
Desktop and bespoke mobile web experiences that translated Black & Decker’s cordless outdoor equipment campaign into channel-specific product storytelling and discovery.
Read the story →In good company
Leadership, in their words.
Perspectives from people who have worked alongside me, reported to me, and partnered with me across organizations and disciplines.
Jonathan is a creative, data-driven, and collaborative leader. His ability to quickly explain anything—to any audience—regardless of how technical is a rarity in this business.
Chad Ballew ↗Creative Director · Kaplan
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