Set the direction
Turn business goals and customer insight into a clear digital strategy—deciding what matters, where to invest, and what to do next.
Work / What I do
Ideas become real through the work.
I work across strategy, systems, product, experience, marketing technology, AI, and team leadership. These case studies show how those disciplines come together in practice.
My approach
How I lead digital.
Build connected experiences
Bring product, marketing, commerce, and technology together around experiences that work for customers and deliver business value.
Turn strategy into progress
Connect priorities, platforms, and ways of working so teams can move from plans to delivery, learn through experimentation, and scale what works.
Lead teams through change
Create shared purpose across functions, develop people, and build the trust and accountability needed to move complex work forward.
Shape what comes next with AI
Translate AI and agentic commerce into practical choices for brands—how to adapt as people and AI agents discover, evaluate, and buy.
01
A production platform built with an AI-native workflow
How I used an agentic development workflow to build this production digital platform, its custom publishing tools, connected APIs, and human-reviewed AI automation.
02
A practical AI strategy focused on measurable value
A practical approach to AI adoption focused on better workflows, stronger customer experiences, faster experimentation, and measurable operating value.
03
One digital ecosystem for 100+ websites
Enterprise strategy, architecture, CMS, design system, and product ownership for a foundational transformation spanning Kaplan’s digital ecosystem.
04
A guided booking experience grew appointments 70%
A stepped, guided appointment experience with faster paths for emergency needs and returning patients increased online bookings 70% year over year.
05
A global operating model for 40+ digital professionals
How I led a global digital organization and operating model spanning North America, EMEA, and APAC for PPG Architectural Coatings.
06
One commerce model for markets worldwide
How that strategy became localized commerce experiences across Comex, Sigma, Ripolin, and other PPG markets.
07
A guided in-store experience made choosing color easier
An in-store Valspar kiosk at Lowe’s turned the uncertainty of choosing paint into a guided path from color discovery and room visualization to a paint order ready at the desk.
08
Product storytelling designed for desktop and early mobile
Desktop and bespoke mobile web experiences that translated Black & Decker’s cordless outdoor equipment campaign into channel-specific product storytelling and discovery.
In good company
Leadership, in their words.
Perspectives from people who have worked alongside me, reported to me, and partnered with me across organizations and disciplines.
Jonathan is a creative, data-driven, and collaborative leader. His ability to quickly explain anything—to any audience—regardless of how technical is a rarity in this business.
Chad Ballew →Creative Director · Kaplan
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