Résumé / Executive profile
I’m an enterprise digital executive with more than 21 years of experience leading ecommerce, digital transformation, product management, customer experience, UX, experimentation, AI adoption, and growth organizations across education, healthcare, manufacturing, retail, media, and agency environments.
Download résumé PDF ↓Experience
I lead enterprise digital product, customer experience, ecommerce, experimentation, and web strategy across five retail ecommerce websites influencing more than $500M in annual ecommerce revenue. I also lead a global multidisciplinary organization of 22 professionals.
Read the Kaplan transformation case study →I directed digital experience and commerce strategy across Aspen Dental, Aspen Dental Recruitment, and WellNow. I increased online appointment bookings by 70% year over year and supported more than $1B in annual treatment plan value.
I directed global digital business transformation for PPG Architectural Coatings across North America, EMEA, and APAC while leading a global organization of more than 40 professionals.
I led enterprise digital strategy and business development for Fortune 500 and global consumer brands, contributing more than $6M in new agency revenue.
I led global digital marketing and ecommerce across consumer, retail, social, mobile, and in-store channels, including the ecommerce launch of Devine Color.
Read the in-store color kiosk story →
I led digital strategy for Black & Decker, DEWALT, Stanley, Bostitch, and Porter-Cable, increasing brand traffic and social customer acquisition while exceeding ecommerce conversion goals.
Read the Recharge Your Yard case study →Earlier career
National Aquarium — Manager, Interactive Media Marketing & Ecommerce
Maryland Public Television (PBS) — Senior Interactive Producer
U.S. News & World Report — New Media Section Producer
Board & advisory
Contentful Customer Advisory Board, 2024—Present
Education
University of Southern Mississippi
Bachelor of Fine Arts, Graphic Communications
Core competencies