Ecommerce growth
Digital product, experience, experimentation, and commerce strategy across a portfolio influencing more than $500M in annual ecommerce revenue.
Read the evidence →Selected impact / Evidence
How I turn strategy
into outcomes.
My leadership goes beyond the roadmap. These examples show how I translate digital strategy, product thinking, customer experience, and organizational clarity into measurable business results.
Growth & conversion
Measurable commercial results created through product, experience, experimentation, and commerce strategy.
Conversion at scale
A 70% year-over-year increase in online appointment bookings at Aspen Dental, supporting more than $1B in annual treatment-plan value.
Read the evidence →Platforms & transformation
Operating models, global teams, shared platforms, and scalable systems built to support complex organizations.
Kaplan digital ecosystem
Enterprise strategy, architecture, CMS, design system, and product ownership for a foundational transformation spanning Kaplan’s digital ecosystem.
Read the evidence →Transformation at global scale
How I led a global digital organization and operating model spanning North America, EMEA, and APAC for PPG Architectural Coatings.
Read the evidence →One model, many markets
How that strategy became localized commerce experiences across Comex, Sigma, Ripolin, and other PPG markets.
Read the evidence →AI strategy & delivery
A practical AI operating model paired with direct evidence of agentic product development in production.
From portfolio to product
How I used an agentic development workflow to build this production digital platform, its custom publishing tools, connected APIs, and human-reviewed AI automation.
Read the evidence →AI strategy
A practical approach to AI adoption focused on better workflows, stronger customer experiences, faster experimentation, and measurable operating value.
Read the evidence →New behaviors & channels
Earlier digital experiences that introduced customers to new ways of discovering, evaluating, and buying products.
Color selection, reimagined
An in-store Valspar kiosk at Lowe’s turned the uncertainty of choosing paint into a guided path from color discovery and room visualization to a paint order ready at the desk.
Read the evidence →Recharge Your Yard
Desktop and bespoke mobile web experiences that translated Black & Decker’s cordless outdoor equipment campaign into channel-specific product storytelling and discovery.
Read the evidence →