Impact / Ecommerce growth
Growth built into
the experience.
I approach digital commerce as a connected operating system: customer insight, product strategy, experience design, experimentation, technology, content, and measurement working toward the same outcome.
B2C + B2B commerce
$500M+ in annual B2C and B2B digital commerce revenue influenced
At Kaplan North America, I lead enterprise web engagement, digital commerce, customer experience, experimentation, and digital product strategy across a portfolio spanning B2C retail ecommerce websites and B2B portal commerce. Together, these channels influence more than $500 million in annual revenue and are supported by a global multidisciplinary organization of 22 professionals.
My leadership model connects business priorities to product roadmaps, customer journeys, experience standards, measurement, and continuous optimization—giving teams a shared system for deciding what to build and how to evaluate impact across both consumer and business customer experiences.
Healthcare conversion
70% year-over-year growth in online bookings
At Aspen Dental Management, I directed digital experience and commerce strategy across Aspen Dental, Aspen Dental Recruitment, and WellNow. Online appointment bookings increased 70% year over year, supporting a digital experience connected to more than $1 billion in annual treatment-plan value.
The work demonstrates how conversion performance depends on more than isolated interface changes. Sustainable growth requires alignment across customer needs, digital product priorities, operational realities, analytics, and organizational ownership.