Impact / Ecommerce growth
Growth built into
the experience.
Jonathan approaches ecommerce as a connected operating system: customer insight, product strategy, experience design, experimentation, technology, content, and measurement working toward the same outcome.
Education commerce
$500M+ in annual ecommerce revenue influenced
At Kaplan North America, Jonathan leads enterprise web engagement, ecommerce, customer experience, experimentation, and digital product strategy across five retail ecommerce websites. The portfolio influences more than $500 million in annual ecommerce revenue and is supported by a global multidisciplinary organization of 22 professionals.
The leadership model connects business priorities to product roadmaps, customer journeys, experience standards, measurement, and continuous optimization—giving teams a shared system for deciding what to build and how to evaluate impact.
Healthcare conversion
70% year-over-year growth in online bookings
At Aspen Dental Management, Jonathan directed digital experience and commerce strategy across Aspen Dental, Aspen Dental Recruitment, and WellNow. Online appointment bookings increased 70% year over year, supporting a digital experience connected to more than $1 billion in annual treatment-plan value.
The work demonstrates how conversion performance depends on more than isolated interface changes. Sustainable growth requires alignment across customer needs, digital product priorities, operational realities, analytics, and organizational ownership.