Impact / Global digital leadership

Transformation at
global scale.

I approach enterprise transformation by translating strategy into clear ownership, sequenced roadmaps, shared standards, and measurable customer and business outcomes.

RoleGlobal directorDigital Experience + Ecommerce
Scale40+Professionals across three regions
OutcomeOne modelShared priorities, standards + measurement
ChannelsEnterpriseCommerce, platforms, CX + data

Global scale

A 40+ person organization across three regions

As Global Director of Digital Experience and Ecommerce and Digital Business Officer at PPG Industries, I directed digital business transformation for Architectural Coatings across North America, EMEA, and APAC while leading a global organization of more than 40 professionals.

Monochrome world map with connections spanning North America, Europe, and Asia-Pacific
Global reachNorth America · EMEA · APAC

The scope connected digital business strategy, ecommerce, customer experience, platforms, data, and regional execution. The central leadership challenge was not simply launching technology; it was creating a common direction that different markets and functions could apply to their own customer and operating realities.

Operating model

Connecting vision to execution

My transformation model starts with business and customer outcomes, then aligns portfolios, product teams, experience practices, technology capabilities, analytics, governance, and executive stakeholders around those priorities.

This creates a repeatable system for prioritization and learning: teams understand the intended outcome, leaders can see tradeoffs, and measurement informs the next investment rather than merely reporting the last one.

← Back to selected impactRelated story: Global paint commerce →