Impact / PPG global commerce
One commerce model.
Many local markets.
At PPG, I helped develop a repeatable digital commerce model that enabled customers to shop for paint online across multiple countries and brands—including Comex in Mexico, Sigma in the Netherlands, and Ripolin in France.
The challenge
Make a complex product shoppable across different markets
Paint commerce is more complicated than placing a standard product into a cart. Customers may need to choose a product type, color, base, finish, package size, and quantity—then understand local pricing, inventory, delivery eligibility, or pickup availability.
Across PPG’s global portfolio, every market also brought its own brand, language, assortment, customer expectations, retail network, and operating requirements. The opportunity was to create a common commerce model without forcing every country into an identical experience.
The strategy
Build once, adapt locally
I helped develop a reusable approach that connected product discovery, configuration, pricing, availability, checkout, and fulfillment while allowing each market to adapt the experience to its customers and operations.
The model supported branded implementations across regions, including Comex in Mexico, Sigma in the Netherlands, and Ripolin in France. Shared commerce capabilities created consistency, while local teams could account for language, product catalogs, pricing, distribution, and store networks.
The experience
From product selection to local fulfillment
The localized experiences moved customers from product information into a complete digital commerce journey. They could evaluate paint, select relevant product options, see price and availability, add products to a cart, and choose an appropriate fulfillment method.
In the Netherlands, the Sigma experience connected online ordering with the physical service network: customers could arrange delivery or select pickup from a local store. That same principle—linking digital choice to market-specific fulfillment—formed the foundation for implementations in other countries.
The impact
Turning regional brand sites into commerce platforms
The work advanced PPG’s global digital transformation by establishing a scalable way to bring paint commerce to multiple regions. Brand websites could evolve beyond inspiration and product information into transaction-enabled customer experiences connected to local operations.
More broadly, the model demonstrated how a global organization could scale digital commerce without losing local relevance—combining shared strategy and capabilities with the flexibility each market needed to serve its customers.
Current Sigma product and ordering experiences provide a live example of the commerce model.
View the Sigma Netherlands example ↗